About the Company

Role Context

Zolve is a Cross-border neo-bank platform that provides tailored financial products, including US Bank Account, Credit Card, Insurance, and Loans.

As an Associate in Product Growth at Zolve, my role focused on enhancing lead generation, optimizing conversion rates, and improving the customer acquisition funnel. Collaborating closely with design, analytics, and marketing teams, I implemented data-driven strategies that improved user engagement and reduced acquisition costs.

Key Features/Projects

Website Lead Generation Growth | Customer Journey & Landing Page Optimization | Personalized Communication Strategies

Feature/Project Name

Website Lead Generation Growth

Objective

Increase lead generation and improve conversion rates.

Problem Statement

Low website conversion rates were limiting lead generation, with a baseline of 500 monthly leads and a conversion rate of 3%.

Approach

  1. Conducted A/B testing on landing pages to identify high-performing designs.
  2. Used heatmaps and user behavior analysis to address drop-off points in the funnel.
  3. Implemented CRO techniques to optimize forms and CTAs.

Result/Outcomes

  1. Boosted monthly leads from 500 to 750 within 4 months.
  2. Increased conversion rates from 3% to 6%.
Website Lead Generation Growth
Customer Journey & Landing Page Optimization

Feature/Project Name

Customer Journey and Landing Page Optimization

Objective

Enhance user experience and reduce the cost per lead (CPL).

Problem Statement

High CPL of ₹500 due to inefficient landing page designs and lack of user-centric journey mapping.

Approach

  1. Analyzed user flow through website analytics to pinpoint friction points.
  2. Redesigned landing pages with a focus on clarity, speed, and user intent.
  3. Iteratively tested changes to refine based on user feedback and performance metrics.

Result/Outcomes

  1. Reduced CPL from ₹500 to ₹300.
  2. Improved landing page engagement metrics significantly.

Feature/Project Name

Personalized Communication Strategies

Objective

Reduce bounce rates and increase conversion rates through tailored messaging.

Problem Statement

High bounce rate of 92% and stagnant CVR due to generic communication that failed to resonate with diverse user segments.

Approach

  1. Developed personalized communication strategies using WhatsApp and Email tailored to user segments.
  2. Leveraged behaviour-based triggers to send timely, relevant messages.
  3. Used feedback loops to improve messaging continuously.

Result/Outcomes

  1. Reduced bounce rate from 92% to 74%.
  2. Increased CVR from 5% to 7%.
Personalized Communication Strategies

What did I learn from this role?

At Zolve, I developed a deep understanding of data-driven decision-making and user behavior analysis. I learned to effectively utilize tools like heatmaps, A/B testing platforms, and analytics dashboards to identify user pain points and implement impactful solutions.

Additionally, I gained valuable experience in cross-functional collaboration, iterative optimization, and driving business outcomes. This role also gave me exposure to key aspects of Product Management, such as user journey design, problem-solving, and customer-centric thinking, sparking my interest in transitioning into a Product Management role.

How did it help me grow as a Product Manager?

Working in Product Growth at Zolve gave me hands-on experience with optimizing user journeys, crafting data-driven strategies, and enhancing customer acquisition funnels—skills that closely align with Product Management. This role allowed me to collaborate with design, tech, and marketing teams, helping me understand the nuances of cross-functional stakeholder management.

It was during this time that I discovered my passion for Product Management, as I realized the potential to drive strategic impact by addressing user needs and improving experiences holistically. This realization motivated me to pursue a formal transition into Product Management.