Yulu
Yulu’s new user onboarding — smooth ride or a bumpy start?
This teardown dives deep into the signup flow, onboarding screens, and first-time user journey to reveal friction points and opportunities for improvement.
KEY TAKEAWAYS
- A smooth onboarding flow isn’t just about signups—it’s about getting users to their first ride with minimal effort.
- Small friction points, like extra verification steps, can make users drop off before they even start using the service.
- In mobility, speed is everything—every extra step in the journey feels like a delay in reaching the destination.