Snapchat
Is Snapchat’s ‘My AI’ a game-changer or a another chatbot?
This teardown explores how Snapchat integrates Conversational AI, analyzing its impact on user engagement, personalization, and overall experience.
KEY TAKEAWAYS
- A great AI assistant isn’t just smart — it needs to feel intuitive and seamlessly blend into user interactions.
- Personalization is key, but without trust and transparency, AI-driven features can feel intrusive rather than helpful.
- Conversational AI isn’t just about answering questions — it’s about enhancing engagement and making the user experience more dynamic.