Ixigo
Ixigo’s notifications — helpful nudges or just noise?
This teardown explores how Ixigo leverages in-app and push notifications to engage users, optimize retention, and enhance the overall travel experience.
KEY TAKEAWAYS
- Effective notifications strike a balance — too few and users miss out, too many and they tune out.
- Context and timing make or break engagement; the best notifications feel like helpful assistants, not interruptions.
- Travel apps thrive on real-time updates — delays, cancellations, and deals need to reach users at just the right moment.