Google Pay
Does Google Pay’s referral program truly drive viral growth or just reward opportunistic users?
This teardown dissects the referral journey, examining ease of use, reward mechanics, and the overall impact on user acquisition and retention.
KEY TAKEAWAYS
- A well-designed referral program isn’t just about rewards — it’s about creating a seamless invite and onboarding experience.
- Incentives drive participation, but the real challenge is ensuring referred users stay engaged beyond the initial reward.
- The best referral programs feel natural, integrating effortlessly into existing user behaviors rather than feeling like a forced promotion.